bellissimo taste without burning

The goal

To encourage the audience to cook with the new Bertolli ‘butter and olive oil’ products.

The purpose

Bertolli helps people to eat more varied and inspires them to try out new things.

The campaign

Cooking is fun, easy and delicious with the new products from Bertolli. We combined Bertolli’s newest products with delectable recipes. We were inspired by the designs and graphics of the 1950s, which made everything even more scrumptious. A 360 campaign that was entertaining, informative and active on TV and print. We created for social 5 recipes in which Bertolli products added wonderful flavor, that way our target audience stays motivated to cook and enjoy their own food. Bellissimo Taste!