Boursin

The brief 

Develop always on content with different themes to make sure Boursin is the cheese brand for passionate food lovers. 

Strategy

Every drink needs an appetizer. We’re going to inspire food lovers to create next level appetizers and go beyond the standard palette of snacks. This way we will position Boursin as the start of every social opportunity.  

The campaign 

We’ve create a variety of social content formats around the world of Boursin. Our world is all about having a good time with friends. About making every social gathering unforgettable. We show tips and tricks, surprising recipes. We inspire food lovers to go beyond the standard palette of snacks. 

6 social content themes

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