design challenge

The goal

How can Batavus reach their customers and include them in their design research?

The purpose of Batavus

Batavus believes a bike has to fit your way of living. No matter what. Whether you have just learnt to ride a bike, of if you live in a city or if you take your bike with you on holiday. It’s a part of you.

The campaign

Batavus want cyclists to know: We listen to you. We organized a design challenge to redesign the Batavus Quip. Firstly, we used social media to entice designers, illustrators and creatives into joining the challenge. The best 10 were then invited into the Batavus factory to design a bike. This is how we showed the people of Netherlands that we do listen to our customers.