fits the way you feel

The brief

Use a sales proposition to boost instore and online sales and raise brand awareness.

Strategy

Real women are beautiful. A woman might focus on her own imperfections, but who is really perfect? Precisely, nobody is. Livera wants women to feel the way they genuinely are. Real. Livera’s gorgeous lingerie is wonderfully diverse and fits the way you feel.

The campaign

Most lingerie brands say that lingerie makes a woman sexy, confident or seductive. Livera doesn’t believe in this and is on the side of the real woman. In this campaign, we focused on portraying different moods to show that Livera has the perfect ensemble for every mood.

Media

Our ‘Digital First Approach’ is designed to first inspire the consumer, tell a bit more about the product and finally give a sales offer. The first step was to inspire our target audience by presenting different moods and introducing the campaign theme: ‘Fits the way you feel’. We informed the audience about the brand and the products it offers. And we lured the target audience in by providing them with an enticing incentive: 50% off the purchase of a second bra.

Results
8.7 M
impressions online
70%
of target group knew about livera
3.6 M
Reach online
€0,65
CPC (bench €1,-)
3,83%
CTR (bench 2,27%)
20%
Increase sales online

The campaign

The first step was to inspire our target audience by presenting different moods and introducing the campaign theme: ‘Fits the way you feel’. We updated the audience on information about the brand and the products it offers. And we lured the target audience in by providing them with an enticing incentive: 50% off the second purchase of a bra