hooked on you

The goal

Ben & Jerrry’s 2017 theme was: ‘Love comes in all flavors’. This theme represents a world where everyone is the same, no matter who you love. To showcase this theme, Ben & Jerry’s have created a new pint of ice-cream called ‘Hooked on You’.

The purpose of Ben & Jerry’s

Help make the world a better place bite by bite.

1.9 M
video views
hearts made

The campaign

Shoq was asked to devise an active marketing campaign for the launch of this new pint of ice-cream, with as its goal highlighting love in all its flavors in a lighthearted and accessible way. Hookedonyou.nl is a website where lovers can make a heart with their hands. You can make half of heart with a selfie of your hand. Invite your beloved to do the same and then you are both hooked together in love forever. Share your heart on social media and show that love comes in all flavors. The nicest couples are in with a chance to win a year’s worth of Benny & Jerry’s ice-cream. To increase the impact we launched the new pint a few days before Valentines Day.