The goal

To inspire people that the newspaper is more than news and backgrounds. It is a guide that inspires and informs people.

The purpose of ‘de Persgroep’

You have to make a lot of choices everyday. About small things, such as the purchase of a new phone or what to eat that day. But also big decisions about your careers, mortgage or other important subjects in your life. The purpose of de Persgroep is to inform and inspire you. So you can make the right choice and have a well-founded opinion.

The campaign

We introduced a new phenomenon. The newspaper person. A newspaper person has it easy. Because she knows all about health, finance, latest series on Netflix, food, travel, leisure. And that gives a sense of peace and freedom in a time when we have a lot to choose.