Pure Leaf

The brief

Find a way to introduce Pure Leaf in the high-end business market: hotels, restaurants, premium work places and business class travel.

Strategy

Pure Leaf is on a mission to let you discover the rich world of quality tea and unique flavours. They believe you deserve better. You deserve their exceptional leaves and their exceptional flavours.

The campaign

Pure Leaf is all about premium quality. We inspired our target audience with videos on how to serve the perfect tea. ‘The perfect service’ is a combination of exclusive knowledge of tea, an exclusive product and an exclusive ritual. This is how Pure Leaf helps businesses to serve the perfect tea. We used LinkedIn to inform new customers about our premium products and we redesigned the brand for the B2B market. Designed to appeal to our target audience, we created an exclusive sample kit which focuses on experiencing exceptional teas, web-design, interactive tea workshops, affiliate marketing, ads, leaflets and much more.

the perfect leaf

Media

At Shoq we believe in taking the target audience on a journey through different levels. We want to inspire, inform and make an interesting offer. Through a variety of media, both online and offline, we positioned Pure Leaf in the high-end business through B2B communication. Mix of channels: Landing page, Facebook, LinedIn, workshops and leaflets.

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